Missed calls disappear
Unanswered enquiries go unnoticed, callbacks get delayed and potential patients move on.
CALL INTELLIGENCE FOR HEALTHCARE PRACTICES
Every call tells a clearer story.
See where patient calls come from, recover missed enquiries and know which marketing actually leads to booked appointments. All in one clear view.
● Built for dental practices, aesthetics and private clinics
callpathway. / Overview
All practices ▾Last 30 days ▾CP
Practice overview
Your patient call performance at a glance
Total calls2,847↑ 12.4% vs previous period
Missed calls · rate129 4.5%Needs follow-up
Qualified enquiries612AI assisted · reviewable
Confirmed bookings238Verified in practice software
Call activity1–30 Oct · Illustrative
Recent call activityUpdated in your call log
New patient enquiryGoogle Ads · 10:42amBooked
Unanswered callGoogle Business Profile · 11:08amCallback due
Top call sourcesBy attributed calls
Google Ads42%
Google Business Profile29%
Organic search18%
Unknown11%
Attribution is shown only where a source can be reliably identified.
Illustrative interface and sample figures — not real practice data
One platform for everyone responsible for patient enquiries
Practice ownersReception teamsMarketing managersMulti-site groups
THE PROBLEM
Your phone is busy. Your reporting shouldn't be a guessing game.
Patient calls are often the first step towards a booking. But too many practices can't see what happens between the marketing click and the appointment diary.
Marketing stays a mystery
Clicks and impressions don't tell you which ads, searches or listings actually made the phone ring.
The whole story is fragmented
Ad platforms, the phone system and practice software each show only part of the patient journey.
ONE CONNECTED VIEW
From the first ring to the confirmed booking.
Clear answers for owners, marketing teams and the people picking up the phone.
Call tracking
Use tracking numbers across ads, your website and Google Business Profile. Log calls by source, with caller numbers masked by default.
Source attribution
See the campaign, keyword or listing behind a call when identifiable. Untraceable calls are clearly marked Unknown.
Missed-call follow-up
Give reception a prioritised callback queue with elapsed waiting times, so missed opportunities are easy to act on.
Confirmed booking outcomes
Connect enquiries to bookings verified by your practice software, such as Dentally. No estimated bookings presented as facts.
AI call summaries
Review AI-labelled summaries and enquiry classifications, with a simple way for your team to correct mistakes.
Multi-location reporting
Switch between a single practice, your whole group or a custom selection of locations without losing context.
BUILT FOR THE FRONT DESK
Don't let a missed call become a missed patient.
Turn unanswered calls into a clear, actionable follow-up queue. Your reception team can see who needs a callback and how long they've been waiting.
- ✓Spot missed enquiries. Get a focused view of calls that need attention.
- ✓Prioritise the next callback. Use the elapsed waiting time to help staff follow up promptly.
- ✓See the outcome. Know whether an enquiry became a confirmed appointment.
Missed-call follow-up ↗
Calls waiting for your team
New patient enquiryGoogle Ads · 09:1418 min
Existing patientWebsite · 09:293 min
Unclassified callUnknown source · 09:311 min
Example records · Caller details hidden
Same dayMake the callback count
HOW IT WORKS
A clearer path from marketing to patients.
Simple enough for the front desk. Detailed enough for marketing and management.
01
Capture the call
Call tracking connects eligible phone enquiries to the advertising, website or listing that drove them.
02
Understand what happened
See answered and missed calls, review labelled AI summaries and follow up on enquiries needing attention.
03
Measure real bookings
Follow enquiries through to bookings confirmed by the connected practice system, by source and by location.
TRUST & CONTROL
Patient conversations deserve careful handling.
Clear controls help practices manage who can access call information, how recordings are handled and how long information is retained.
Security and privacy capabilities described here are product requirements. Confirm the implemented controls and applicable legal obligations before making compliance or certification claims.
Role-based accessLimit information to the people who need it.
Recording controlsPractice-managed notices and consent flows.
Retention settingsSet retention and deletion to suit the practice.
Audit historyReview who accessed sensitive information.
PRICING
Simple plans. Unlimited calls.
Every plan includes unlimited call minutes and unlimited missed-call texts. Pick by how many locations and tracking numbers you need.
Essentials
One practice getting its calls in order.
£79/mo
Billed monthly · £99 setup
Book a demo ↗- 1 location
- 10 tracking numbers
- 1 user
- 1 integration
- Number swapping, recordings and source reports
- Ad conversions, alerts and missed-call text back
- Email support
Growth
Growing practices that want to know what every call is worth.
£149/mo
Billed monthly · £99 setup
Book a demo ↗- 3 locations
- 25 tracking numbers
- 5 users
- Unlimited integrations
- Everything in Essentials, plus:
- AI transcripts and call scoring
- Call value
- Organic and AI-assistant breakdown
- Email support
Group
Multi-site groups comparing every location.
£249/mo
Billed monthly · £99 setup
Book a demo ↗- 10 locations, then £49 per extra location
- 125 tracking numbers
- Unlimited users
- Unlimited integrations
- Everything in Growth
- Priority support
Extra tracking numbers £1.50 each per month. Annual billing gets 2 months free, and the £99 setup fee is waived. Prices exclude VAT.
Compare every feature
| Feature | Essentials | Growth | Group |
|---|---|---|---|
| Price | £79/mo | £149/mo | £249/mo |
| Locations | 1 | 3 | 10, then £49 per extra location |
| Tracking numbers | 10 | 25 | 125 |
| Call minutes | Unlimited | Unlimited | Unlimited |
| Missed-call texts | Unlimited | Unlimited | Unlimited |
| Users | 1 | 5 | Unlimited |
| Number swapping, recordings, source reports, ad conversions, alerts, missed-call text back | ✓ | ✓ | ✓ |
| AI transcripts, call scoring, call value, organic and AI-assistant breakdown | — | ✓ | ✓ |
| Integrations | 1 | Unlimited | Unlimited |
| Support | Priority |
COMMON QUESTIONS
Clear answers, right from the start.
Who is Callpathway designed for?
Callpathway is designed for dental practices, aesthetics providers, private clinics and healthcare groups, as well as the reception and marketing teams supporting them.
Will every call have an identifiable source?
No. Callpathway attributes calls when the available tracking information supports it. Calls without a reliable attribution are shown as “Unknown” rather than assigned to a guessed source.
Does an AI-classified enquiry count as a booking?
No. AI classifications and summaries are reviewable. A call only counts as a booked appointment when the relevant booking is confirmed in the connected practice system.
Can a group compare performance across locations?
Yes. The reporting experience is designed to show individual practices, your entire group and custom selections of locations.
Can reception see missed calls that need following up?
Yes. Missed calls enter a callback list with the elapsed waiting time so teams can decide what to follow up first.
SEE THE FULL PICTURE
Know which calls lead to patients.
Discover what your marketing is driving, where enquiries are being missed and how calls turn into real bookings.
Every call tells a clearer story.